StackCraft is a deliberately small practice. I take on four fixed-price AI builds a year — no retainers, no consulting work without a build outcome, no engagements over six weeks. Most agencies sell flexibility. I sell its opposite.
The practice exists because I missed shipping. After twenty years inside Australia's largest companies — Coles, Telstra, Seek, Disney, Target, Myer, ANZ — I'd accumulated a lot of strategy and not a lot of pull-requests. Building software end-to-end, on a fixed deadline, for a real outcome, is what energises me. Everything else is preamble.
Why fixed price? Because I don't have hours to sell. I have outcomes. If you want me for an undefined amount of time on an undefined problem, hire someone full-time. If you want a specific feature shipped on a specific date for a specific number, that's the engagement.
Why AI specifically? Because every business I'm talking to has the same question — "what should we be doing with this?" — and most of the answers I see are bad. Either too cautious (a chatbot bolted to the side of a help centre) or too brave (a model dropped into a workflow nobody trusts). The interesting work is in the middle.
Why only four engagements a year? Because each one gets the seriousness of a four-to-six-week, end-to-end build, by me. There is no team to spread across more clients. The volume cap isn't a feature of the marketing — it's a feature of the work.
What I take on: AI Feature Builds (one capability into an existing product), AI MVPs (the v1 of a new product), and Internal AI Tools (something for your team, not your customers). All fixed-price, 4–6 weeks, scoped before we sign.
What I won't take on: monthly retainers, design subscriptions, brand work, projects without a single decision-maker, "AI for X" projects without a real user. The full filter is on the How I Work page.
If you're reading this and have a thing you'd like built — a defined thing, with an outcome — the contact form is the right place. If you're reading this for the build-in-public side, the changelog and these essays are where I'll be honest about what's working.